by Octavian P Jurma, AlphaTotal.com
This introduction is a synthetic review of current concepts in Internet Affiliate Marketing. It is by no mean exhaustive and I expect some use of terms and definitions might stir violent opposition. Feel free to quote this article in whole or in part as long as you maintain the link to our site as reference, a regular academic convention. Please contact me for any suggestions or comments.
There are two ways to make honest money in life. The most common is to work for money. This helps you get along. The other way is to have the money work for you. This helps you be free. The Internet and the World Wide Web (or Web) offers ample opportunity for both. Therefore when you choose your affiliate program pay close attention to what kind of relationship you establish with you partner.
To make money, you need first to understand that ALL money come from selling or trading. No matter what you do, if you make money you are selling something. An employee sells his/hers time, a business sells goods and/or services and so forth. Even artists or manufacturers eventually need to sell their work to survive. Most commonly in a business relationship you either sell something or you help somebody sell something.
MARKETING: is defined by the Merriam-Webster Dictionary as "an
aggregate of functions involved in moving goods from producer to consumer".
We might add services to this definition. The main
resource required for any form of marketing is information, and at the hearth
of marketing is a specialized branch of the information producing and delivery
business. The advent of new technologies, especially the Internet, and the
possibility for the consumer or end-user to get involved in this process, has
transformed the marketing landscape in a complex and difficult to classify
1. Unsolicited Marketing (UM) similar to Advertising
or Professional Marketing
2. Referral Marketing (RM) similar to Affiliate
Marketing or Associate Marketing (see bellow)
3. Solicited Marketing (SM) similar to Permission
Marketing, Consumer Marketing or OPT-IN Marketing. They are a form of CONSUMER SELF-MARKETING.
Any type of Marketing can include Revenue Sharing Programs (RSPs) among the functions that define a certain Marketing Strategy for any particular site, however RSPs are the core of the Referral and Solicited type of programs. Many of the serious web sites on the Internet will share some of the revenues with you if you help them increase these revenues. Some are more generous than others and there is a maze of forms of partnerships.
AFFILIATE (or ASSOCIATE): According to Merriam-Webster Dictionary, affiliate means "to bring or receive into close connection as a member or branch" or "to associate as a member". On the Internet and affiliate or associate has become synonymous with a web site that promotes another site for financial profit or reference.
AFFILIATE (or ASSOCIATE) MARKETING: can
therefore be defined as a form of Referral Marketing (RM) in which two
sites are in a business relationship that is build around some type or types
of Revenue Sharing Program
(RSP). In other words where a site pays another site for sending customers their
way. Any site can have at one moment many referral links coming in and/or going
out, thus adding to the ever increasing complexity of the World Wide Web.
AFFILIATE MARKETING is also known or
defined as NETWORK MARKETING especially off-line or as
INTERNETWORK MARKETING for newer programs that have migrated on-line such as
those used extremely successfully by QuixtarTM.
To help you (and us) we have classified the in the following categories based on their payment structure:
Single-tier affiliate programs
Learn more about the Classification and Types of Affiliate Marketing Programs.